Ruff Ryders CEO's in Best Life Magazine

Joaquin "Waah" Dean and Darrin "Dee" Dean, CEO's of Ruff Ryder Entertainment, one of the most recognized Hip Hop labels to date and home to superstars DMX and The Lox are featured in the June issue of
Best Life Magazine, an upscale lifestyle magazine formed by the creators of Men's Health. The full page story entitled, "Empires of the Sons" discusses the Ruff Ryder mantra of family business and why it's important to involve family in your professional success.

Wahh and Dee were positioned along side other successful business
families such as legendary racing champion, Mario Andretti and his sonwho is also a professional racer and Legendary Orioles Manager Cal Ripken Sr. and his sons Bill Ripken and Cal Ripken Jr.

Below is a snippet from the article.

A sense of understanding guides the entire family. "Anyone who wants ajob gets a shot, Waah says. "We put family members where they feel comfortable going, "he adds. The formula works. Since its beginning, Ruff Ryders has generated $1 billion in gross revenue from management and production, album sales, a clothing label, and a pet-food line called Game Dog. "It's a blessing to have something that everybody's interested in and can bring a whole family together," says Waah.