Lyfe Jennings, Yung Joc chosen for Rockport Campaign

By: Janine Coveney

Singer-songwriter Lyfe Jennings and rapper Yung Joc are among a quartet of young urban stars tapped by footwear maker Rockport for its new ad campaign to promote its Established 1971 collection. The ad campaign will launch for spring 2007 in select magazines, and will also feature The Wire actor Wood Harris and MTV television personality Coltrane Curtis.

The promotional material will be shot in Miami, focusing on the distinct fashion style of each celebrity. They will also be participating in various Rockport Established 1971 events in designated local markets.