DIDDY’S AD FOR NEW FRAGRANCE BANNED FROM MTV: Mogul says he refuses to edit racy spot

Even MTV had to put its foot down on the new ad for Sean 'Diddy' Combs' fragrance Unforgivable.

The commercial reportedly shows Diddy getting too cozy with Jessica Gomez - first in a stairwell, then inside of a hotel room. During the encounter, Diddy hikes up her skirt and places his hands underneath, reports the New York Post.

Another scene shows a woman holding Gomez's breast and pulling down her underwear, according to the newspaper.

MTV has reportedly sent Diddy a list of edits to make before the network can air the spot. So far, he has refused to change one frame, reports the Post.

This isn't the first time Diddy's "Unforgivable" ad campaign has been deemed too sexually explicit. Last year, print ads for the fragrance were judged as too hot for city bus stops.