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March 31, 2008

YO! MTV RAPS' CELEBRATES 20TH ANNIVERSARY: Occasion will be marked throughout April via special programming

*MTV is pulling out all the stops to commemorate the 20th anniversary of its landmark series "Yo! MTV Raps" next month across all of the company's platforms, reports Billboard.com.

On MTV, the show "Sucker Free" will transform into "Yo! MTV Raps," featuring classic videos amidst the current hip hop video countdown. At the end of the month, the cable network will air "Yo!" countdown shows, where the top moments from the iconic program will be revealed.

Artists scheduled to participate in the special programming include Fab 5 Freddy, Ed Lover, Andre "Dr. Dre" Brown and T-Money.

On MTV.com, "Yo! MTV Raps" will get its own hub, featuring artist interviews and giving the historical context of the show in the development of hip hop. Think.MTV.com, the network's activism site, will auction off a 12' x 15' canvas from the original "Yo! MTV Raps" set that has been signed by various artists. The proceeds will go to Music Has Power.

MTV Mobile will create themed episodes of their mobisodes, including "Sway's Hip Hop Owner's Manual," "Hood Fab," "Dances From The Hood" and "How to Show."


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    posted by HipHopHavoc at 3/31/2008

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